Rule number one in public communications: do not speak when you are in a heightened emotional state. Rule number two: plan your words and speak carefully. Rule number three: do not attack your opponents; try to see the world from their perspective.
Rule number four: SCREW THE RULES
Rules are for civilized people dealing with other civilized people. What good are the rules when you are dealing with the lowest scum of the Earth?
You lefties have a problem with that? Bring it on. I am so, so ready for you.
The worst possible thing has just happened. The IDF has found the bodies of the three, young, innocent, sweet kidnapped, Israeli yeshiva boys on the outskirts of Hevron.
I heard the rumour first from my daughter and I ran to my computer. There was no news and I was hoping she was wrong. She's 14; what could she know? She, in the meantime, called my son in Eli and apparently he confirmed our worst nightmare.
This is all before one word hit the internet.
I just checked again – NOW that the boys are dead, the media has a story. NOW Newsweek, HuffPost, USA Today, and all the other media cretins will be coming out of the woodwork with their angle on this tragedy. NOW this is interesting.
The bottom line is that Jews are only interesting to the world when they are dead. No one likes a living Jew – at least not enough to take any interest in what is happening to some young, innocent boys who's biggest crime was ..... um, nothing. Three teenage boys trying to get home for Shabbat are kidnapped by an enemy that the world insists we let live in the only real safe place we Jews have. Nothing interesting there.
But now, take the Arabs – they are interesting all the time. The Arabs say something and the world takes notice. Those poor, poor Palestinians. Those poor, unfortunate Syrians. The Sunnis said this about the Alawites. The Shiites did such and such to the Sunnis. Did you ever stop to consider that all these Arabs are the authors of their own misery? Of course not, because that's not the story the world wants to hear. It only becomes a story when it involves Israel because the world is comfortable believing that Israelis are the bad guys keeping the Arabs down. If it wasn't for Israel, according to the world, everything in the Middle East would be great. All the Arabs would live in peace and harmony.
The fact is that the only ones keeping the Arabs down are the Arabs. They let madman, lunatics and scumbags run their lives and they get what they deserve. Unfortunately, we Israelis also get caught in the crossfire and we don't deserve to be part of their sub-human game.
So world, I really hope you are happy tonight. Years and years of enabling the Arabs, by joining their boycotts of Israel, by financing their made-up causes, by buying into their stories of victimization, and by justifying their barbaric behaviour, are finally paying a sweet, little dividend. May you all go to bed with the blood of these boys on your hands tonight. It belongs there. And in my heart of hearts, I hope the stain never leaves you.
It will never leave Israel and it will surely never leave the three families who have suffered this incomprehensible personal loss. Baruch Dayan Ha'Emet. May these families never know more sorrow.