No, I am not going soft. I am taking a very short hiatus from insulting everyone everywhere to do
something positive. So please bear with me and read along. Do not skip any
sections; do not skim. I don't want to repeat myself.
In 2014 two of my very good (and I should add, really smart) friends
created an extremely worthy Crowd Funding site called Ten Gav. I don't know
what that means but it doesn't matter because they do life-changing good work,
helping less fortunate Israelis who need a little boost so that they can get on
with helping themselves. Since that time they have successfully managed 220 or
more mini crowd funding projects from all over Israel.
As they see it, it is crowd funding with a twist (all good stories have
a twist). It emphasizes the donor experience
rather than the “raise” itself. (I think that is insider lingo from the crowd
funding business.)
The premise of Ten Gav is that Israel’s poor have vast needs that are not being met -- and that many people want to help them in some small, but significant, way as long as it isn't too complicated.
Here's what they learned
during their pre-launch research (I told you they were smart):
1. People want to feel a personal connection to the end receiver
of their giving. That's why Ten Gav's platform allows the potential donor
to read in short story about a particular family’s situation (pseudonyms are
used) and what they need. It's personal!
2. People also want to know that the recipient of their donation
really needs it, so each funding project posted on the site is verified by
a professional social worker, reviewed by her principal and made on behalf of a
person or family with an open file in a municipal social services department in
Israel. To add to the donor’s sense of confidence in the giving process, the
name of the verifying social worker and the name of his or her agency are posted
alongside the story itself. Rather than create an entirely new system of due
diligence, Ten Gav relies on the Israeli municipal welfare services system, which
has proven to be a good decision.
3. People want to feel like their dollars make a tangible
difference to the end receiver so no single need offered for funding on
the site exceeds $1500. This ensures that even a modest gift will have
meaningful impact.
4. People who can only afford to give modest amounts, want 100%
of their gift to go towards funding the case chosen by the donor. (In case you were
wondering, they fundraise separately to cover operating expenses.)
Here’s how Ten Gav works: You visit www.tengav.org and
read the stories about real people meeting real challenges. Each
story requests funding for something specific: It might be a request for a
fridge, a stove or a washer; it might be a request for prescription glasses, a
laptop computer for a student, an orthopedic bed for an ill person being
cared for at home or hearing aids for an elderly client. Or, it
might be a request for funding for a cosmeticians course for a young adult,
soccer club fees for a grade school boy, or a didactic evaluation for a high
school student to enable him or her to receive special dispensations in their
matriculation exams.
All of the families you read about cannot afford most capital expenses. You
choose the family in need to which you want to make your gift. The
counters are reduced as donations come in until the need has been fully
funded. At that point each of the individuals who donated to a particular
need will receive notice and thanks from Ten Gav that the campaign has been closed and
that they, together with several other good people, have made a real difference
in one family’s life.
Unfortunately, the needs of Israel’s poor are many and their primary
advocates in the social services system, namely professional social
workers, have few places to turn to for assistance on their behalf.
You can help.
At this time of the year when many of us are running around filling our
refrigerators and freezers with holiday food, and buying new clothes to wear to
synagogue, there are real people out there who would be very appreciative if
you could siphon off a little bit to help them. It doesn't take much effort to
do so – the Ten Gav site is self-explanatory – and it would make a world of
difference.
And let's face it, if there is ever a point in the year where we should
all be looking for a few last minute good deeds to help us get into next year's
Book of Life, this is it.